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Assignment 1: Discussion—Using Social Media for Marketing

Social media are having a huge impact on product marketing. Web sites such as Facebook, Twitter, YouTube, and others are forcing companies to change their marketing strategies.

Research the application of social media in marketing using the Argosy University online library resources and the Internet.

Respond to the following:

  • Identify a product or service that is marketed via a social media site.
  • Explain how all of the four Ps in the marketing mix are addressed in this particular social media site.
  • Examine the influence of advertising in social media. Have you personally been influenced to make a purchase based on the social media site? What are the factors that persuaded you to make the purchase?
  • Explain how you think social media sites will affect marketing in the next five years.

Write your initial response in 200–250 words. Apply APA standards to citation of sources.

By Saturday, July 18, 2015, post your response to the appropriate Discussion Area. Through Wednesday, July 22, 2015, review and comment on at least two peers’ responses in a minimum of 100 words. Consider the following in your analysis of peer responses:

  • What insight did you gain from reading your fellow students’ initial postings?
  • What other marketing efforts could be used for the selected product or service to make the advertising more effective?
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