Advertisement Analysis

Find an advertisement for a specific product. This can be a TV ad, a

radio ad, print ad or one you have found online. If you choose an online
ad, make sure it is less than 2 minutes long.

Write a 1,000 to 1,500 word paper in which you address the following:

• A description of the ad. (Include a copy of the ad or link if possible)
• Identify the target market for the ad. This is who you think the
intended target market was. Please keep in mind that a target market is
not everyone that might use the product. A target market is the narrow
segment of users that will most identify with this ad. Describe this
target in terms of demographic and behavioral characteristics.
• Explain why you feel the ad is effective or not (Consider the content
of the ad and the medium where you found it)

Format your paper consistent with APA guidelines.

 

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