Please go through this video lecture by Dr. Phillip Kotler, and answer the following questions- http://www.youtube.com/watch?v=sR-qL7QdVZQ As you go through the video, keep an eye on the questions so that you may take notes pertinent to those. Explain as you would do to someone in your class who has not listened to this talk to make sure s/he gets the points clearly.
4 Which was the first nation that wanted to raise a nation of non-smokers, non-drinkers and all the vices and it starts at the primary level? He gives it as an example of how social marketing helps in achieving that.(2.5 Points)