INTB 6217 CompuCo Questions

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Read and analyze the case titled “CompuCo (PDF)” then, answer the questions that follow

  • What changes (if any) would you recommend Dr. Durand make in CompuCo’s global NPD strategy and organizational capabilities to ensure that it can achieve its worldwide NPD objectives?
  • What steps do you recommend that he take to successfully implement these changes?
  • Why does the French company want (need) to be in the U.S. market?
  • Compose your answer as a MS Word document . This analysis should be no more than 4 pages, 1 ½ spacing. Use 1 inch margins all around. Be sure to number your pages.
 
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