How Barbie Lost her Groove, business and finance homework help

“How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:

  • Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
  • Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.

Your response should be two pages in length, not including the title page or reference page

 
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