Analyze In and out burger Social Media

Using In and out burger company, analyze their major uses of social media and answer the following questions in a PPT presentation to be given next class.

Some questions you will need to answer:

1. Which major forms of social media are they using?

2. What has been the most significant post in each of these sites?

3. What is their main use for the social media (drive guest count, hiring, new store opening, new products, etc)

4. After reading the cost involved with budgeting for Social Media management, how would you address the need to manage this for you business? Would you handle this job yourself or by hiring an internal person or would you contract it out? How would you substantiate the costs involved with your decision?

 

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